Service Spectrum
- Text and design of prospectuses, brochures, folders, supplements, inserts, posters, stickers, packaging, etc.
- Development and realization of ad-campaigns, public transport advertising, radio- and TV spots, including media planning
- Strategy consulting for integration of B2C- and B2B-sales on the internet
- Development and implementation of social media strategies
- Conception, development and realization of online business systems
- Going-public campaigns
- Investor relations
Online marketing and e-commerce are taking a growing share of marketing success. Our broschure gives an insight into the broad spectrum of our online communication and sales channels as well as our online services BROSCHURE.
- Design and development of trade promotions
- Design and development of consumer promotions
- Design and development of staff promotions
- Merchandising
- Sales
- Product innovation
- Personnel marketing
Case studies highlight how PR campaigns are more effective than classic small ads due to targeted communication with expert and end-consumer groups. The wider outreach with individual contacts also improves awareness leading to more credibility than traditional advertising. TECHNO PRESS – T&P’s in-house press information service – offers all-round media support including international services such as in new EU member countries:
- Writing and distribution / placing of
- press information,
- exclusive interviews,
- reportage and
- user reports about the agency owned - Press office functions
- Set-up of customer specified press mailing lists
- Holding press conferences, background discussions and editorial visits
- PR support for trade fairs and exhibitions
- Taking press photos and creation of press graphics
- Online download portal TECHNOPRESS for texts and images
- Speeches
- Greetings
- Statements
- Comments
- Contributions to discussions
- Analysis of trends, problem areas and developments in the external environment
- Development of proactive and responsive measures to improve image strategies or activities
- Conception and planning of exhibition stands
- Facilitation of arrangements with trade show companies
- Set-up for trade fairs and shows
- Project management
- Training for staff at the show stand
- Conception and planning complete programs
- Target group selection and first contact
- Organization and checking successful outcomes
- Staff motivation
- Continuing Professional Development (CPD) training courses
- Staff suggestions scheme
- Quality circles
- Staff newsletters etc
- Recruiting
- Acquisition-, promotion- and customer-relations meetings
- Congresses and specialist symposiums
- Incentive activities
- Facilitating and maintaining contact with management
- Policy advisory service
- Sharing and obtaining information
- Conception and realization of full-service marketing seminars
- Development of training programs for employees and associates tailored to customer needs
- Referral and selection of trainers and speakers
- Computer-based training
- Operating instructions
- Handbooks
- Reliance on the marketing mix adapted for the non-profit context
- Conception and implementation of market-related activities
- Market research
- Services, communication, pay scale, remuneration, donations and financing mix
- Lobbying
- Brand management
- Development and design of interactive company and product presentations as well as online campaigns coordinated with marketing goals, target groups and corporate identity
- Conception and realization of AV-presentations in cooperation with established production firms
- Holding symposiums, congresses, events, competitions, etc.
- Creation of company brochures, annual reports, sustainability reports, customer magazines,newsletters, brochures and presentations
- Product placement
- Sponsoring in areas of environmental protection, sports and culture
- Crisis-PR and image correction
- Ghost-writing