Service Spectrum

Advertising
  • Text and design of prospectuses, brochures, folders, supplements, inserts, posters, stickers, packaging, etc.
  • Development and realization of ad-campaigns, public transport advertising, radio- and TV spots, including media planning
E-Commerce
  • Strategy consulting for integration of B2C- and B2B-sales on the internet
  • Development and implementation of social media strategies
  • Conception, development and realization of online business systems
Financial Communications
  • Going-public campaigns
  • Investor relations
Online Marketing
Online marketing and e-commerce are taking a growing share of marketing success. Our broschure gives an insight into the broad spectrum of our online communication and sales channels as well as our online services BROSCHURE.
Sales Promotions
  • Design and development of trade promotions
  • Design and development of consumer promotions
  • Design and development of staff promotions
  • Merchandising
Consulting
  • Sales
  • Product innovation
  • Personnel marketing
Media Relations

Case studies highlight how PR campaigns are more effective than classic small ads due to targeted communication with expert and end-consumer groups. The wider outreach with individual contacts also improves awareness leading to more credibility than traditional advertising. TECHNO PRESS – T&P’s in-house press information service – offers all-round media support including international services such as in new EU member countries:

  • Writing and distribution / placing of
    - press information,
    - exclusive interviews,
    - reportage and
    - user reports about the agency owned
  • Press office functions
  • Set-up of customer specified press mailing lists
  • Holding press conferences, background discussions and editorial visits
  • PR support for trade fairs and exhibitions
  • Taking press photos and creation of press graphics
  • Online download portal TECHNOPRESS for texts and images
Ghostwriting
  • Speeches
  • Greetings
  • Statements
  • Comments
  • Contributions to discussions
Political Affairs
  • Analysis of trends, problem areas and developments in the external environment
  • Development of proactive and responsive measures to improve image strategies or activities
Trade fairs and Exhibitions
  • Conception and planning of exhibition stands
  • Facilitation of arrangements with trade show companies
  • Set-up for trade fairs and shows
  • Project management
  • Training for staff at the show stand
Direct Marketing
  • Conception and planning complete programs
  • Target group selection and first contact
  • Organization and checking successful outcomes
Human Relations
  • Staff motivation
  • Continuing Professional Development (CPD) training courses
  • Staff suggestions scheme
  • Quality circles
  • Staff newsletters etc
  • Recruiting
Event Marketing
  • Acquisition-, promotion- and customer-relations meetings
  • Congresses and specialist symposiums
  • Incentive activities
Public Affairs
  • Facilitating and maintaining contact with management
  • Policy advisory service
  • Sharing and obtaining information
Training
  • Conception and realization of full-service marketing seminars
  • Development of training programs for employees and associates tailored to customer needs
  • Referral and selection of trainers and speakers
  • Computer-based training
Documentation
  • Operating instructions
  • Handbooks
Marketing for associations and non-profit organizations
  • Reliance on the marketing mix adapted for the non-profit context
  • Conception and implementation of market-related activities
  • Market research
  • Services, communication, pay scale, remuneration, donations and financing mix
  • Lobbying
  • Brand management
Multimedia
  • Development and design of interactive company and product presentations as well as online campaigns coordinated with marketing goals, target groups and corporate identity
  • Conception and realization of AV-presentations in cooperation with established production firms
Public Relations
  • Holding symposiums, congresses, events, competitions, etc.
  • Creation of company brochures, annual reports, sustainability reports, customer magazines,newsletters, brochures and presentations
  • Product placement
  • Sponsoring in areas of environmental protection, sports and culture
  • Crisis-PR and image correction
  • Ghost-writing